ABOUT
US
We are a consultancy made up of specialists in strategic communication, marketing, retail, branding, and business expansion, creating human-centered solutions for market needs. We work hand in hand with our clients, designing personalized solutions focused on sustainable growth, positioning, and providing innovative hospitality solutions within retail.
Our mission is to create memorable experiences, generating real value for your business.
WHAT WE DO
EXPERTISE IN 360° SHOPPING CENTER SOLUTIONS
BRANDING AND
BRAND
REPERTOIRE
RETAIL
CURATION
BUSINESS ARCHITECTURE AND TRANSFORMATION – MRA
BENCHMARKING AND GLOBAL
TRENDS ANALYSIS
RETAIL
HOSPITALITY
CULTURE AND EXPERIENCE:
CX AND THE NEW CUSTOMER
JOURNEY
NARRATIVES AND
REPERTOIRE
COMMUNICATION
ECOSYSTEM WITH
STRATEGIC PLANNING
COOLHUNTING
CUSTOMER
NGAGEMENT
STRATEGIC DEVELOPMENT OF EVENTS, CULTURAL ACTIONS, EXPERIENCES AND ENTERTAINMENT
HUMANIZED
LEADERSHIP
MENTORING / ADVISORY, TALKS AND WORKSHOPS
ADVISORY
BOARD
CREATIVE SOLUTIONS IN SHOPPING CENTERS AND HIGH-TRAFFIC AREAS
1 - Tenant Mix
2 - Planning and Expansion
3 - Prospecting Brands and Strategic Partners
4 - Promotional Actions and Activation
5 - Opportunity Mapping
6 - Commercialization Plan / Customer Service
7 - Structuring a Customer Service Excellence Program
8 - Strategic Consulting for Team Performance
OUR BUSINESS ARCHITECTURE AND TRANSFORMATION METHODOLOGY – MRA
01
Understanding the Moment
I am eager to listen. A human-centered approach, mapping where you are, identifying what you want and what truly makes sense now.
02
Translating Desires
We define together where to go. Real goals that make a difference in your daily life and business, respecting your past and building the future.
03
Genuine Exchange
I share everything I’ve learned in practice: what worked, what didn’t, and what can accelerate your path.
04
Assertiveness
Solutions always exist when you have a defined strategy and a human-centered perspective.
05
Focus on Development
We work on key points for your growth—be it strategy, branding, communication, leadership, or anything else needed.
06
Building Bridges
My greatest mission is to build bridges between the present and the future, bringing a touch of soul to business growth.
07
Adjustments Along the Way
The X-ray detects the moment, but life is dynamic. We are prepared.
WHERE I’VE BEEN
TESTIMONIALS
Bayard de Lima
EX-CEO, Brookfield Brazil Shopping Center Fund
"During nearly 10 years as CEO of the Brookfield Brazil Shopping Center Fund, I had the opportunity to closely follow the work of the dear Márcia Rostheuser as General Manager of Marketing, Promotion, and Temporary Operations. Her dedication, enthusiasm, and team spirit were remarkable, delivering significant results for the group’s various shopping centers. Among her key missions, I highlight her tireless work promoting Brookfield’s culture and purpose across its 13 shopping centers in the Southeast region of Brazil. Her ethical stance and professionalism were essential in consolidating the group’s image in the assets acquired during the fund’s early years and in strengthening our leadership within the shopping teams. I have great respect for her and follow with enthusiasm the next steps of her young, successful career."
HUMANIZED
LEADERSHIP
bringing people closer to
their best results
Leaders who focus on serving understand their limits and challenges and have a broad business vision, taking responsibility for guiding the organization on its evolutionary journey toward better results.
These leaders build highly assertive teams, where complementarity and diversity exist, and individuals serve both their personal purpose and the organization’s goals in their best version.
Inspired by Otto Scharmer’s U Theory.
WHO I AM
Márcia Rostheuser
I am a communication professional specialized in advertising and marketing, passionate about retail and people, always focused on strategy.
I hold postgraduate degrees in Marketing and Psychology and an MBA in Branding. Curious about neuroscience, I have been working in retail for more than 27 years, creating and expanding experiences and expertise across different formats.
I study the future by translating emerging behaviors and rising trends into opportunities that include education, curation, events, talks, and the production of specialized content, while developing new products and services.
With experience in omnichannel strategies and customer enchantment protocols, I deliver talks and consulting services within the retail and shopping center ecosystem in Brazil and abroad.
With a broad perspective that integrates human and social sciences, I seek to highlight and value our greatest asset: the human being.
I AM PASSIONATE ABOUT PEOPLE
AND BUSINESS SUCCESS
EVENTS
